Freelance logo and branding designer based in Maidstone, Kent
LOGO AND IDENTITY DESIGN
Latest work
PLR Advisory
Logo and brand identity design
Alex Hinton Design
Logo design
Ego Urban
Logo and brand identity design
Konsentus
Logo and brand identity design
I have two packages that have been tried and tested, they are also completely customisable. Your project is priced at the beginning, no estimates, so you’ll know in advance your budget won’t be stretched.
Packages
Understanding you and your business is key to a successful logo design and identity project. I’ll ask you questions about your business, your customers and future business plans.
This all happens before I put pen to paper and start creating a logo and identity that’ll perfectly match your strategic direction.
Process
What is a logo?
A logo is one the most important elements of a brand identity, it is used to identify a business, organisation or individual. Logos come in different forms, wordmark (think Google), symbol (think Apple), abstract (think Pepsi), emblem (think Starbucks) and combination mark (think Windows).
A successful logo should be simple, versatile, appropriate, timeless and memorable.
What is a brand identity
Logo’s are often the main visual elements a customer associates with a brand, but a brand identity is so much more. The old saying “a brand is more than just a logo” is absolutely true. Logo, colour, typography, imagery, tone of voice and more are all components used to build a brand identity and all equally important.